Cardiff’s Marriott hotel provided the perfect setting to celebrate the arrival of the Welsh capital’s first digital SmartScreen on Tuesday the 30th of June.
Hosted by South Wales Chamber of Commerce, the celebratory launch event entertained local businesses and dignitaries, who delighted in the opportunity to indulge in cold Italian prosecco and delicious Welsh canapés, on such a warm summer’s evening.
Encompassing how as a business you can maximise opportunities from advertising on the SmartScreen, industry expert Andy Tilley’s keynote presentation entertained the audience with facts about the history, benefits and progression for the most effective form out out-of-home media.
Shakel Valu, Business Development Manager for the Chamber led key introductions and a raffle to benefit St John’s Ambulance Wales, raised an impressive £500 for the hard-working charity.
Located on the Capitol shopping centre, on the corner of Newport Road, Dumfries Place and Queen Street the SmartScreen offers an impressive and attractive dynamic to the city centre.
“The SmartScreen’s unique; it’s the first large format curved digital screen outside of London; delivering dynamic, unmissable impacts for brands, with an audience of nearly one million every week” said Peter Dixon, Director and Founder of Maxx Media.
Shakel Valu added “I am thrilled that we have a giant curved SmartScreen positioned in one the busiest parts of Cardiff City Centre. It is great for businesses across Wales to have the ability to advertise their company message and branding, encouraging maximum exposure”.
The SmartScreen went live showcasing a number of local and national businesses, which included First Great Western, Rightmove, Cardiff Airport and the RNLI.
With additional advertisers including Wales Millennium Centre, University of South Wales, Pulse nightclub and Parc Lane Restaurant, benefitting from the ‘Local Business Slot’.
(L-R photo: Shakel Valu from South Wales Chamber, Peter Dixon founder of Maxx Media, Andy Tilley of Talon and Alison Palfrey of St John’s Wales)